D7030 Digest EN - Vol 1 :: Public Image (Aug 2026)

 

This review will identify outstanding actions and help Clubs maintain an organised, accountable and brand-compliant Public Image programme.

 

The 2026–2027 Club Public Image Chairs and Club Boards were asked to review their websites, social media accounts and other public-facing communications using Rotary International’s 'Your Logos at a Glance' as the primary reference:
https://online.fliphtml5.com/ybdln/LogosataGlance-EN-US25_20250227-005

 

Outdated, altered or unofficial logos should be corrected, and approved logos, lockups, colours, fonts and other brand elements should be used consistently.

 

Clubs that have not yet completed the exercise should conduct their self-assessment and identify outstanding branding issues by mid-August 2026. Cluster-based follow-up and technical support will be provided during the third week of August. By 31 August 2026, these Clubs should have updated their principal public-facing platforms, completed the majority of the applicable checklist items and assigned an individual and deadline to each outstanding action.

 

This internal deadline will help Clubs complete the July Public Image Audit, August Public Image Plan and September Content Calendar before the official 31 October 2026 EPIC deadline. Completion of these three foundational tasks is required for Clubs seeking Gold or Platinum EPIC recognition.

 

Clubs can review the requirements on the 2026–2027 EPIC Award page:
https://www.rotaryzones3334.org/public-image/epic-award

 

Clubs can monitor their progress through the EPIC Award Status page:
https://www.rotaryzones3334.org/public-image/award-status

 

This follow-up applies only to Clubs that have not already completed the branding review and the applicable Cluster PELS checklist requirements.

 

Clubs can access official resources, templates and guidelines through the Rotary International Brand Center: https://brandcenter.rotary.org

 

Rotary International's AI Guidelines:
https://online.fliphtml5.com/ybdln/rotary-ai-guidelines-for-members-en

 

For questions or assistance, please email: publicimage@rotarydistrict7030.org
 

About Maria. My name is Maria Mohammed-Maharaj, and my Rotary journey began in 2012 when I joined the Rotary Club of St. Augustine, Trinidad and Tobago. Since then, I have had the opportunity to serve as Club President, Assistant Governor for the East Trinidad Cluster, District Girls’ Empowerment Chair and Founding President of the Trinidad and Tobago Chapter of the Rotary Fellowship of Wildlifers for Conservation. Professionally, I am a marketing and communications practitioner specialising in strategic communications, branding and visual storytelling. For 2026–2027, I am serving my third year as District 7030 Public Image Chair. I also currently serve as Assistant Rotary Public Image Coordinator for Rotary Zone 34, supporting Districts 7000, 7020 and 7030. My District role focuses on strengthening Rotary’s reputation through consistent branding, ethical storytelling and effective communication. My priorities include training and supporting Club Public Image Chairs, improving multilingual access to information, strengthening digital communications and helping clubs tell stories that demonstrate measurable and lasting impact. Through resources, mentoring, design support and initiatives such as the EPIC Award, my goal is to help clubs build trust, attract members and partners, and increase community engagement.