The New Rotary.org & Grant Center

Posted by Sean Paddy on Jan 03, 2017
 
 
If you haven’t visited Rotary.org recently, you’re missing out!
 
In January, visitors to Rotary.org will discover a new, contemporary site that tells Rotary’s story in a fresh and exciting way. It’s the first step in a two-part process to refresh our entire website: first the public site, Rotary.org, and then My Rotary. Additionally, RI is pleased to announce the debut of the new Grant Center, formerly known as the grant application tool.
 

Rotary's public-facing site has a fresh, contemporary look that clearly answers the often-asked question: “What is Rotary?” For many people, Rotary.org is their introduction to the impressive work that Rotary members do to improve lives around the world. It’s meant to create an emotional connection that inspires potential members, donors, and partners to get involved. The latest changes to the public site do that, and more. 
 
Some of the changes to Rotary.org will be obvious: a modern design, increased use of imagery and graphics to tell our stories, and better organization of content to help readers find out who we are and what we’re doing. Others, like the improved speed of the site, will be a welcome surprise for all.
 
Overall, the new site gives an exciting and vibrant view of Rotary to the general visitor to the site, showcasing video on the landing page and updated templates, graphics, fonts and images. RI believes these changes will more clearly show to Rotarians and the public-at-large that Rotary is making the world a better place — and will persuade potential members and donors to support our work by joining a club, volunteering on a project, or donating to a cause. Visit Rotary.org and logon to My Rotary to see all the improvements we’ve made. Here are five reasons that you’ll appreciate the new public site:
  1. BETTER ORGANIZATION: In addition to organizing the content so you can find what you need more easily, we’ve improved our search
    function so you get results quickly
  2. IMPROVED READABILITY: Speaking of speed, technical improvements reduce the time it takes a page to load. And by enlarging type sizes throughout the site, we’ve also made our content easier to read.
  3. COMPELLING STORYTELLING: Powerful photography and video, engaging writing, and dynamic graphics elevate Rotary’s work through
    storytelling, and build an emotional connection with our readers.
  4. PROMINENT CALLS TO ACTION: Throughout the site, you’ll find calls to join or donate, making it easier than ever for potential members to connect with their local club, and to give
  5. ENHANCED METRICS: A new metrics-gathering system will help us measure traffic to our site and see the impact our stories have on readers, whether by motivating them to share a story on social media or to donate to a cause.
 
Concurrently, the new Grant Center site (login required) has a fresh look and better organization. The grant application includes clearly defined steps so it’s easier for you to track your progress. Be sure to check it out as well and take advantage of the great resources available.